What They Sell
- Gift Ideas
- Motif Linens
About Initially London
Initially London has taken personalisation to a new level, combining graphic design with artisan-quality embroidery and etching to create fabulous monograms on a wide range of classic accessories, linens & gifts. Their designs are influenced by vintage European linens, classic American homeware and luxury brand accessories such as Goyard and Burberry.
Initially London's website presents an exciting shopping opportunity. An exclusive monogram design app allows you to create a monogram design from over 50 font styles and thread colours, then preview the design on any item in the shop, change the design's font style or colour endlessly before adding the product to your shopping cart. The result is a truly personal gift that you've designed yourself and had made to order by a team of highly skilled embroidery artisans, graphic designers and textile experts in Initially London's studio in Parsons Greeen.
Follow us on Instagram to see our work in action! @initiallylondon